NBC launches Emmy screener iPad application

LicataThe Screen It iPad application enables voters to see NBCUs Emmy hopefuls. NBC is departing no screen behind in the bid for Primetime Emmy glory this season.The Peacock has produced an iPad application to create all current-season instances of every primetime and latenight program around the network readily available for screening through the nearly 15,000 TV Academy people who election on Emmy kudos. The application, named NBCU Screen It, was created by NBC Entertainment's PR team -- brought by professional veep of communications Richard Licata, an experienced kudos strategist -- along with movie distrib Brightcove.NBC's decision to visit the iPad route this season by having an unparalleled amount of for-your-consideration programming reflects the industry's embrace from the device like a viewing platform. Like a bonus, the application gives network brass a good way to evaluate viewing designs.It did not take any arm-twisting for NBC to influence its outdoors studio partners, including Warner Bros. TV, The new sony Pictures TV and twentieth century Fox TV, to permit their programs around the application after they were satisfied that it is anti-piracy protections were "iron clad," Licata told Variety. Application customers can get early use of episodes that haven't yet air this year.InchIt was a four-month process," Licata stated of the introduction of the application and it is special features. "Inside a crowded programming landscape, you want to use every avenue easy to let voters see our programming. We would like it to be flexible and convenient for individuals.InchThe application goes live at 8 p.m. Wednesday on Apple's Application store. NBC late recently sent a mailing to any or all TV Acad voters that incorporated a customized passcode permitting these to access the programming after installing the application. Exactly the same passcode allows customers accessibility programming through the NBCAwardsScreeningRoom.com website.NBCU Screen It offers a number of behind-the-moments and supplemental features for every show. NBC's publicity department started collecting special industry-focused material for that application last summer time, simultaneously it had been putting together electronic press kits for brand new and coming back shows.NBC gets an increase on actor submission reels using the app's Spotlight feature that enables customers to look at highlights of the given thesp's work this year.InchIt is a different way to put our talent in the forefront,Inch Licata stated.The application will remain active with the finish of final Emmy knowing at the end of summer time, and will also be elevated later around as voting for that Golden Globes, SAG, WGA and DGA kudos cranks up.A chance to track the shows and just how many individual episodes customers is a big plus for NBC strategists, who're curious to determine how carefully viewing fits with nominations.Additionally to NBC series, the application can give an Emmy showcase to "House," the Universal TV-created drama that's overall its eight-season operate on Fox this spring. Contact Cynthia Littleton at cynthia.littleton@variety.com

Adventures in Hunger Games Marketing: Effie Trinket, Style Icon

As The Hunger Games' March 23 release fast approaches, Lionsgate is churning out a steady stream of stills and goodies and tie-ins to stoke the fires of fandom and they've put a surprising bit of marketing muscle behind not only star Jennifer Lawrence, but co-star Elizabeth Banks and her supporting character, Effie Trinket. On second thought, maybe that's not so surprising; Effie's strikingly gaudy visual look, representative of image-obsessed Capitol culture in the fictional nation of Panem, offers more in the way of marketing opportunities than Katniss Everdeen's tomboy-turned-teen warrior ensembles. To wit: Effie, as played by Banks, is the face of the official Hunger Games nail polish line, comprised of different shades representing the districts of Panem. ("The odds are never in favor of homely nails," she preaches on the Hunger Games offshoot site CapitolCouture.pn.) Ironically, Capitol fashions are thought of as ridiculously garish within the Hunger Games world, which explains Banks's clownish getups as Effie, District 12's government-assigned escort. The message gets a bit muddled when Lionsgate and its corporate partners sell "Capitol Couture" to fans with a positive spin to be coveted and replicated, but fans have a soft spot for Effie and the sentiment suggests more of a cosplay vibe than any legitimate espousal of Capitol culture. (Right?) Anyway, don't be surprised if you see Effie's styles mimicked IRL sooner or later; Halloween 2012 should be rife with Effie-inspired fan fashions, if the franchise's enormous popularity is any indication. Here are a few of Effie's looks to get you started -- she never wears the same makeup with more than one outfit, airbrushes on pink foundation, and wears butterfly-adorned falsies, so we obviously already have that in common. [Facebook, CapitolCouture.pn, Glamour]

Nonso Anozie Joins Ender's Game

He'll be Sergeant DapWith shooting set to do this month in New Orleans, director Gavin Hood is assembling lots of cast for sci-fi adaptation Ender's Game. And also the latest recruit in Nonso Anozie.Game, acquired from Orson Scott Card's epic series, finds Hugo's Asa Butterfield as Ender Wiggins, a enormous lad who's utilized by Earth's Worldwide Fleet to teach just like a military specialist. He shows an authentic genius for strategy and quickly helps mankind safeguard against insectoid alien burglars.Anozie has signed onto play Sergeant Dap, who runs students in Ender's section. He's joining a cast that already includes Butterfield, Abigail Breslin, Harrison Ford, Viola Davis, Hailee Steinfeld and Ben Kingsley. And he's only a few of the new arrival: Stevie Ray Dallimore and Andrea Powell are actually cast as Ender's mother and father, John and Teresa.The actor was last seen fighting hungry baby baby wolves alongside Liam Neeson inside the Grey, and before he was part of the Conan cast. He'll next be viewed in Wager On Thrones, so Ender's Game needs to be a correctly SF-flavoured break from fighting monsters and swinging swords...Ender's Game is positioned to create here on March 29, 2013.

Not so long ago: Lost's Emilie p Ravin Tries to Tame the Animal

Emilie p Ravin and Robert Carlyle, Not So Long Ago Should you thought Once Upon a Time's undertake Beauty and also the Animal would stay completely accurate towards the fanciful, dark fairytale, Lost's Emilie p Ravin includes a couple of words for you personally: "There is no singing and that we haven't any dancing clocks or anything either." Exclusive: Not so long ago Casts Lost's Emilie p Ravin as Belle In Sunday's episode (8/7c, ABC), the actress who once donned a shaggy hairpiece and toted a wild-searching squirrel baby around within the final season of ABC's island mystery series will transform into Belle, an frequently odd and bookish youthful lady who's not aware of her true beauty. Just like using the other Disney princesses who've made their method to the series, Once requires a elderly, adult approach in showing Belle. "She's really a significant grounded youthful lady," p Ravin states. "She still really wants to not only do what's expected of the lady in story book land, that is essentially to simply remain in the castle, marry Gaston [Sage Brocklebank], most likely have a lot of children and all sorts of that." When her family is confronted with an ultimatum - Rumplestiltskin (Robert Carlyle) helps you to save their kingdom in return for Belle - she decides to choose him. "It certainly is been her dream to become the brave one," p Ravin describes. "Within this scenario, it's in order to save her family making a sacrifice. She loves her father, and most anybody, she would like in order to save him in different ways [than] the initial story, but nonetheless essentially." P Ravin's beauty will attempt to tame the animal. Within this situation, the heartless and conniving Rumplestiltskin may be the savage. "It is going from being his captive to her being on an outing within the castle, being more enjoyable around him," p Ravin states. "She starts to understand that he isn't that frightening of the guy, he just thinks he's. There's really another side to him, which scares him as he sees her recognizing that. He isn't accustomed to letting his guard lower whatsoever. He's no belief that anybody would really like him, not to mention love him or really take care of him. Exclusive: Captain America's Sebastian Stan heads to Not so long ago "Both of them start altering," she continues. "She becomes interested in helping him to understand that he's this really awesome, interesting guy and that he gives her a bit more confidence within the situation that she's in - that it can be not too bad when she think it is likely to be quite a awful experience." Just pricier a happily ever after. A minimum of not. (P Ravin will return inside a later episode to carry on Belle's story.) "Everything doesn't always finish up pleased with a dance or perhaps a song," p Ravin states. Search for a sneak look of p Ravin as Belle below: Not so long ago airs Sundays at 8/7c on ABC.

CNN's Roland Martin Suspended Over Tweets Viewed as Homophobic

Roland Martin CNN has suspended commentator Roland Martin after a number of tweets considered anti-gay throughout Sunday's Super Bowl."Roland Martin's tweets were unlucky and offensive," the network stated inside a statement Wednesday. "Language that demeans is sporadic using the values and culture in our organization, and isn't tolerated. We've been giving consideration for this matter, and Roland won't be showing up on our air for the moment."Browse the relaxation of present day newsIn his tweets, Martin urged fans to cause violence upon males who outfitted in pink or got looking forward to h&M commercial featuring David Beckham in the under garments."If your dude at the Super Bowl party is over-blown about David Beckham's H&M under garments ad, smack the ant [sic] from him!" he authored. He later tweeted, "Who the hell was that Colonial Patriot they simply demonstrated inside a mind to foot pink suit? Oh, he requires a visit from #teamwhipdatass."Rankings: Super Bowl draws 111.3 million viewersShortly after, GLAAD responded, "Advocates of gay bashing don't have any place at @CNN #SuperBowl #LGBT."On Monday, inside a blog publish entitled "Final Ideas On Super Bowl-Twitter Debate," Martin refused that his tweets were meant to incite violence from the LGBT community. "That's farthest in the truth, and that i sincerely regret any offense my words have triggered."In reaction towards the news of his suspension, GLAAD published an argument on its website adoring CNN for following through. "CNN today required a powerful stand against anti-LGBT violence and language that demeans any community," stated Wealthy Ferraro, GLAAD spokesperson. "Yesterday, Martin also spoke out against anti-LGBT violence. We anticipate talking with CNN and Roland Martin to go over the way we can function together as allies and get our common goal of reducing anti-LGBT violence along with the language that adds into it.Inch

'C Foundation' tops L.A. film shoots for week

Offlot production in La remained solid a week ago with 649 times of shooting -Up 12% in the 2011 weekly average. Features acquired ground by 35% and spots were up 4% while TV slid 10%. Overall production in La edged lower 2% in comparison with similar week this past year, based on figures provided Tuesday through the FilmL.A. enabling agency. Indie feature "The C Foundation" was probably the most active film shooting a week ago, with lensing at qualities situated on Carroll Avenue in Angelino Levels together with each day in the Mountain View Graveyard in Altadena. Additional features shooting in your area incorporated "Directing," "Wise Ass," "Susie Chambers," "The Change," and "The Vortex/Crazy Town." TV shooting was brought by Fox's drama "Touch" with 13 days. Other TV shoots incorporated "Easy Chinese 2," "Germany's Next Top Model," "Hollywood Women," "Stevie TV," "The Greatest Loser," "Bones," "Ringer," "The Customer List" and "The Mentalist." As always, TV centered activity with 404 days. Time must start spiking later this month because of pilot production. "According to work volume, we have not seen the hurry," stated FilmL.A. spokesperson Philip Sokoloski. "A minimal degree of pilot production activity now happens here all year round, though." Contact Dork McNary at dork.mcnary@variety.com