The brand new the new sony ups Weissman, Cuerdo

The brand new the new sony Pictures Entertainment has upped Gelena Weissman to V . p . mind of economic matters administration and Rey Cuerdo to V . p . of economic matters administration, Inside their new roles, duo will oversee and manage the administration of of Columbia Pictures' movie development and production deals, additionally to deals in the new the new sony Pictures Worldwide Purchases. Weissman will account to Andrew Gumpert, prexy of worldwide business matters and methods, while Cuerdo will account to Weissman. Weissman and Cuerdo's responsibilities include controlling underlying rights and talent options and needing to pay above-the-line talent on all projects in development and production. In heading the department, Weissman assists in predicting all development trading for your studio. Cuerdo will probably be creating and heading home based business matters administration methods for that new the new sony Pictures Worldwide Purchases. "These two well-deserved promotions underscore the critical role that Gelena and Rey take part in the studio's business matters," mentioned Gumpert. "Whenever a deal remains talked about, that's where it begins - these professionals are saved to the key lines, doing your time and effort of maintaining, monitoring, and manipulating the deals define the studio's most critical business associations. They manage a tight ship - it's a real thrill to recognize their contributions." Weissman, who grew to become an associate of Columbia in 2008, began her career at last century Fox Intl. Distribution. After graduation from law school in 2001, she'd a stint at Fox Television Art galleries just before going onto work as manager after which it director of legal matters at New Regency Prods. Cuerdo began his career used in Columbia's accounting dept. in 1984 before moving to participations in 1988. In 1994, Cuerdo started as manager in Columbia's business matters administration and continuously labored his in position the ranks, being promoted to director in 1999 after which it executive director in 2004. He holds a BA in Broadcast Communication within the College in the Philippines plus an Master of economic administration from Pepperdine College. Contact Rob Sneider at rob.sneider@variety.com